HANDS ON THE TROPHY: Coffs Pillow Talk Team takes a bow after a recent national win.  Trevor Veale

A customer who overheard the team celebrating their success contacted the Advocate to share the news.

“They’re all so lovely in that store and they were so excited about winning a big award, they were telling us all about it,” Marie said.

Staff at Pillow Talk Coffs Harbour were celebrating after being crowned the Pillow Talk National Store of The Year for 2017.

“I feel the award is the result of the work of an extremely dedicated and passionate team,” store manager Amanda Blair said.

The Coffs Harbour outlet beat 59 stores Australia wide for the trophy and it’s the first time a regional NSW store has taken out the top gong.

Judging criteria was based on categories including consistent outstanding customer service, visual merchandising and team spirit and engagement.

It has only been five years since the doors to Coffs Harbour Pillow Talk in Mastracolas Rd opened and the team are thrilled to have their efforts recognised.

“We are so fortunate to have such a wonderful following of customers who continue to support us,” Ms Blair said.