The power of video marketing continues to grow, and it has no signs of slowing anytime soon. Consumers are hungry for video content, with our busy lifestyles we just don’t have the time to read about things we’re interested in and we look to video to inform us.
Videos have a compelling way of fostering engagement, yielding results like click-throughs, shares, lead generation, and sales.
If you don’t have quality video content in your marketing plan, it’s time to take action now.
The statistics for video content are pretty staggering. Forbes recently published the following figures;
• By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic
• Facebook generates 8 billion video views on average per day
• YouTube reports mobile video consumption rises 100% every year
• 55% of people watch videos online every day
• 92% of mobile video consumers share videos with others
• 90% of users say that product videos are helpful in the decision process
• Social video generates 1200% more shares than text and images combined
• Video posts on Facebook have 135% greater organic reach than photo posts
There’s no need to wonder about the benefits of video marketing for your business; it’s definitely worth it.
While you could easily spend tens (or even hundreds) of thousands of dollars on a video, you really don’t have to. We are lucky enough to have a number of talented individuals and organisations in the region that can complete a very professional, high quality video for you, for a fraction of the price than many larger organization pay. You can simply jump online and search for local providers and view some of their previous work to see which would suit your business best.
If you don’t have much left in you marketing budget, don’t panic, there are a lot of resources around to help you to have a go at it yourself; and all you need is your smartphone or tablet! Apps such as Magisto, Splice, iMovie and VivaVideo (just to name a few), can create outstanding results, which will grab the attention of your audience and get your message across with pizazz. To give your videos even more edge, there are a few tools that can make your job as a videographer, just that little bit easier;
1) Grab an external mic
An external lapel or shotgun mic will make a massive impact on your finished product. There are a number of great value options that will plug straight into your device.
2) Try a compact tripod.
There are plenty of times that you will want to put your device down to record, but won’t have a way to support it. A mobile tripod is a must have.
3) Choose a clip-on wide angle lens
A wide-angle lens can be a very handy tool for creating videos, especially if you will be doing a lot of close up or “selfie” recording, as you will get a much wider shot at closer distances.
Tag the Coffs Chamber in your posts so we can check them out and share them. We look forward to seeing your wonderful creations! Happy videoing!
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